Marketing guru Seth Godin asserts that a marketer can change her story, but she can’t easily change the worldview of the person she seeks to sell to. Read about it in Godin’s post Decoding “who is it for?”
“This is our story, this is who built it and who it’s for.” Decoding “who is it for?”
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- “This is our story, this is who built it and who it’s for.” Decoding “who is it for?”